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CONCEPT, ART DIRECTION, LAYOUT
firm based in Bangalore, India known for their fully customisable, handcrafted luxury homes.
The ask was to create a distinctive campaign for the launch of a residential project called The Meadow Dance in Hyderabad, encompassing newspaper ads, billboards, emailers, GDN banners, and social media posts.
I wanted to celebrate the defining features of Total Environment homes: ‘a garden with every home,’ ‘extensively furnished interiors,’ and ‘built with natural materials by creating typographic representations of the phrase ‘Made For You’ – a simple yet memorable line with meaning.
every home
The first concept was centred around highlighting the project’s earth-sheltered homes and landscaped green roofs.
‘Bringing the outdoors in’ is a core philosophy of every Total Environment home. Crafting the words out of grass symbolised this concept, evoking the idea of escaping the heat of the bustling city, finding solace in the tranquility of the countryside, nestled amidst nature.
furnished homes
The second concept was around using wood as a symbol of handcrafted homes and excellent craftsmanship.
Each home at The Meadow Dance comes fully furnished and can be customised around the owner’s needs. Handmade letters by the in-house Machine Craft team became a key graphic, symbolising the meticulous attention to detail in Total Environment homes.
Total Environment homes are known for using natural materials, their signature wire-cut brick facade and handmade cobblestone streets.
Etching the phrase on brick paid homage to the exposed brick masonry, a striking visual element that differentiates Total Environment homes from the rest and ages gracefully over time, emphasising timelessness.
Company: Total Environment