Hello
I’m Anu — a brand builder + visual designer at work and an illustrator behind the scenes. I’m passionate about building brands with heart — ones with a larger purpose, rooted in going beyond the ‘business’ of things to contribute something meaningful to the world.
With over a decade of experience spanning healthcare, hospitality, real estate, and publishing, I have contributed to building and launching numerous such brands, both independently and by leading creative teams.
As a designer, I have worn many hats — from strategy to execution, including brand research and strategy, identity design, packaging, art direction, editorial, UI design, and even copywriting at times.
Outside of work, I enjoy a fair share of dark humour with a touch of silly. You can see some of it here.
Currently based in Mumbai, India, I am always open to freelance projects / creative collaborations.